Salesforce Companies Continue to Undergo Consolidation via Strategic Acquisition

Salesforce logoTequity recently completed our 4th strategic M&A transaction in the Salesforce partner ecosystem with the acquisition of our client, UK and UAE-based CloudSocius, by Belgium-based 4C Consulting. This acquisition makes 4C Group the largest independent Salesforce Consultancy in Europe with over 180 Salesforce Consultants across offices in London, Paris, Brussels, Mechelen, Lille, Dubai, Casablanca and Warsaw. Details can be found here.

Salesforce and other cloud-based offerings continue to experience high growth as companies increasingly recognize that providing customers with an end-to-end digital experience is important, and are committing to undergoing a digital transformation as part of their move to the cloud.

We continue to see a great deal of interest in this market as large system integrators, consulting and professional services firms, and others, look to acquire high quality Salesforce partner firms as a part of their overall growth strategy. Both valuations and deal volume remain strong at this time within the Salesforce partner vertical, but we believe we will begin to see both of these soften as this market enters a period of maturation.  Within the next 12-24 months, most of the companies who had an active M&A strategy here will have fulfilled their objectives, and the smaller partners who remain will be faced with an ever more competitive landscape comprised of larger firms.


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