Machine Learning is Increasingly Infiltrating Tech Across All Areas

At the end of Q1 the big news was McDonald’s acquisition of Dynamic Yield, the first ever acquisition the company has done in tech. Dynamic Yield’s software uses machine learning to make personalized recommendations via the web, mobile apps, and digital kiosks (“drive thru” for example, and now, ordering in-store as well). McDonalds is looking to personalize their customers’ experience by giving suggestions based on factors such as time of day and weather, as well as suggesting upsell opportunities.

According to recent market research, client data is the biggest input for organizations’ use for machine learning with most deploying it in customer service or sales and marketing. Analytics was named second with Security only just behind that.

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